NVIDIA confirmed the card is not discontinued by giving one away, per VideoCardz. That is the official posture: the product lives, the support line stays open.

The market has moved in the opposite direction. Windows Report reports the 5090 has reached $9,400 in the US, a 370% hike over launch MSRP, attributing the climb to what it calls "RAMageddon."

The gap is structural. NVIDIA is still standing behind the hardware while the secondary market prices it at roughly four times the original. The card is not dead; it is simply no longer affordable at the price the supply chain now demands.

A Hacker News thread adjacent to SemiAnalysis commentary notes street prices topping $9,000, corroborating the direction of the move even if the exact figure varies by outlet.

Sources: VideoCardz, Windows Report, and a Hacker News thread referencing SemiAnalysis-adjacent commentary. The hole: no item states the launch MSRP as a dollar figure, and the $9,400 and 370% figures come from a single outlet described as "reportedly" reached rather than independently confirmed with a second specific number.

The 5090 sits in an unusual position: NVIDIA is actively defending its status while the market has repriced it beyond reach. The 370% figure and the $9,400 street price both trace to Windows Report and are hedged with "reportedly." The HN thread offers a directional corroboration (topping $9,000) but does not pin a second exact figure. Without a stated launch MSRP in dollar terms, the 370% premium is only as solid as the single source behind it.