Melius pivots to creative agents after scrapping first product
After scrapping its first ad-optimization build, Melius has raised $25 million, including a $20 million Series A led by CRV.
| Melius | |
|---|---|
| total funding | $25 million |
| Series A | $20 million led by CRV |
| seed | $5 million led by General Catalyst |
| annualized revenue | more than $1 million within two months |
| stealth exit | July |
| original product duration | more than six months |
| platform reveal timing | nearly a year after initial launch |
The New York company is building an AI platform for ad campaigns, images, and videos. Its total funding also includes a $5 million seed led by General Catalyst.
The founders, who met as engineers at Ramp, spent more than six months on a performance-marketing tool before deciding it lacked legs. They then rebuilt the product around what they call an agents lab for creative work.
Melius claims it passed $1 million in annualized revenue within two months of leaving stealth in July. Rivals include Higgsfield, which carried a $5.4 billion valuation in August, along with Krea and Flora AI.
The document does not settle whether Melius's agents can outperform those rivals on quality, cost, or retention. It also leaves open exact revenue, valuation, customer count, employee count, launch date, and any SKU, node, or watt measurement.
The funding is a bet on creative generation, not proof that the agents replace an ad team.
After mstdn.social. We did not report this. The pictures, if any, are theirs.
